Premise (filmmaking)
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The premise of a film or screenplay is the fundamental concept that drives the plot.
Most premises can be expressed very simply, and many films can be identified simply from a short sentence describing the premise. For example: A lonely boy is befriended by an alien; A small town is terrorized by a shark; A small boy sees dead people.
A story which has an easily understood, compelling premise is said to be high-concept, whereas one whose premise is not easy to describe, or relatively small-scale or mundane, is said to be low-concept. A low-concept story is highly execution-dependent because the commercial viability of the project will depend largely on the quality of the creative endeavors of those involved, whereas a high-concept story may pull in audiences purely based on a simple premise.

