Pathos
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Pathos (pronounced /ˈpeɪθɒs/; Greek: πάθος) is one of the three modes of persuasion in rhetoric (along with ethos and logos). Pathos appeals to the audience's emotions. It is a part of Aristotle's philosophies in rhetoric. It is not to be confused with 'bathos' (βάθος), which is an attempt to perform in a serious, dramatic fashion that fails and ends up becoming comedy.
Pathetic events in a plot are also not to be confused with tragic events. In a tragedy, the character brings about his or her own demise, whereas those invoking pathos often occur to innocent characters, invoking unmerited grief.
Emotional appeal can be accomplished in a multitude of ways:
- by a metaphor or story telling, common as a hook,
- by a general passion in the delivery and an overall number of emotional items in the text of the speech, or in writing.

