David A. Aaker
From Wikipedia, the free encyclopedia
David A. Aaker (born 1938) is a consultant and author on the field of marketing, particularly in the area of brand management. He is currently a Partner and Vice Chairman of Prophet, a marketing consultancy firm, and has authored over 100 articles and 14 books on marketing and branding. He is also Professor Emeritus at the Haas School of Business of the University of California, Berkeley, where he formerly held a professorship position as the E.T. Grether Professor of Marketing and Public Policy.[1]
[edit] Books
- Managing Brand Equity, 1991, ISBN 978-0029001011
- Building Strong Brands, 1995, ISBN 978-0029001516
- Developing Business Strategies, 2001, ISBN 978-0471064114
- with Erich Joachimsthaler Brand Leadership: The Next Level of the Brand Revolution, 2000, ISBN 978-0684839240
- Strategic Market Management, 2007, ISBN 978-0470056233
- From Fargo to the World of Brands: My Story So Far, 2005, ISBN 978-1587364945
- Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity, 2004, ISBN 978-0743249386
